Reebok Live With Fire Tour

« 2013, Reebok refocuses its global brand strategy on and around fitness with the launch of its new “Live With fire” campaign. To activate the campaign we organise a totally festive and connected promotional tour. Objective : Inspire fitness opinion leaders by promoting the brand’s positioning and igniting the social networks. »

My work: art direction, print supports, digital.

Made at MNSTR.

LOGO

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CASE STUDY
REPORT
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WEBSITE

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