Art direction, for the worlwide campaign for 80 years of Lacoste.
Made at MNSTR.
« On the eve of the 80th anniversary celebrations of the brand, Lacoste pays tribute to René Lacoste and his visionary spirit by imagining a future version of the brand’s most iconic creation, the polo. The brand asked on us to come up with an international (USA, China, Europe) digital campaign for the magical and symbolic date 12/12/12. The L.12.12 Polo is born. »
On Wednesday 12/12/12 a single page and a double spread press campaign are unveiled in national papers and magazines that is clearly inspired by Lacoste’s initial press releases of 1933 with a QR code giving access to the Lacoste Future website.
Lacoste-future.com is at the centre of the campaign. It is accessible in 9 different languages and offers the public the opportunity to pursue the experience via the history of the iconic Polo and LACOSTE FUTURE 2012 then discover the collections of the contributions.